Georgia Rakusen has 9+ years experience running qualitative and quantitative user research studies for major web2 clients across gaming, fintech, broadcasting, ecommerce and the UK Government.
She has been working exclusively in the web3 space for 5 years.
As User Research Lead at ConsenSys she delivered high value strategic insights to a range of product teams building for developers, institutions, and general consumers, including Protocol Labs for the Filecoin launch, and the successful launch of MetaMask’s token swap feature.
Georgia currently works freelance, for the likes of MakerDAO, Gitcoin, Protocol Labs, MetaMask, dHedge, Yearn Finance, Rarible, Lens Protocol, Glif, Solana Mobile and others.
She is the Founder of the User Research DAO for NEAR Protocol, a collective of experienced web3 UX researchers on a mission to increase the quality and quantity of UX research to support NEAR adoption. She is also co-founder of Web3UX, a user testing panel for web3-native users.
Recent talks
"Going on Safari: Researching Users in the Metaverse”, Devcon, Colombia (2022)
"Tales from the front line" unconference lightning talk, Devconnect, Amsterdam (2022)
"Broke AF: Crypto UX is Bad but Getting Better" panel discussion, EthDenver (2021)
Blocked by Design Podcast, (2019)
“How Blockchain will change how we interact with each other”, Collaborate conference, Bristol (2019)
Recent publications
Most of Georgia’s client research is confidential, but she has worked on a number of public-facing reports which you can access here:
CBDC user research study for MIT and the US Federal Reserve (2021)
DeFi user research study (2020)
