Web3 UX Research

Empowering teams with deep and broad knowledge about web3 users, and training them to self-serve their own fast and effective UX research.

Delivering highly tailored, high-impact, strategic insights to web3 companies, to drive user adoption and retention.

Evangelising for more and better UX research in web3, in order for teams to solve for real user needs.

Testimonials

“Georgia is probably the best user researcher in the entire blockchain space. Not only is she extremely skilled in conducting user interviews and eloquent in writing a research report, but she has a deep understanding of good product design and the underlying (blockchain) technology. She always brings in her past experience from the countless products she has under her belt and tends to quickly identify critical issues and opportunities for improvement."

Andrej Berlin, Founder, Deep Work
“Georgia’s research involvement throughout the design and product development process resulted in one of MetaMask’s most successful feature launches - aligning core user needs with a delightful and intuitive user experience. Starting with generative research, Georgia helped us to better understand users' mental models and motivations. These insights informed initial prototypes which then went through multiple rounds of usability testing to refine the user experience - resulting in an intuitive, user-centric, and widely-adopted product feature launch.”

Rachel Cope, Head of Design, MetaMask
“Georgia has carried out a number of user research studies for the Maker Foundation, focusing on user behaviour and product engagement in various regions around the world. The quality of her output is second to none, and she is also a pleasure to work with, and someone I'd have no hesitation in recommending to others.”

Chris Bradbury, Product Manager, MakerDAO

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